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Wale Jana Exposes BBnaija’s Cee-c

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Cynthia Nwadiora a.k.a Cee-C has been accused of being unprofessional and problematic in her business dealings by the CEO of Sapphire Group, Wale Jana.

Recall that Cee-c had in an interview with YNaija hinted about brands not being able to afford her reason why she opted out of some deals.

Well, Wale Jana has now revealed what transpired between him and Cee-c labeling her problematic.


While discussing the mistakes a business person could make in the course of their business, Wale revealed that Cee-C is not professional in her dealings and she always proves difficult to work with.

He further stated that the reality star came to beg the organization after she was dropped as brand ambassador.

Read the full post below:

You have to listen to me this morning because if you get it, you won’t make the mistakes I made. Today I am sharing on the mistakes of 2019

1. Getting short term investors; from 2016 till 2018, we were not really producing much all we did was sell but the moment we started branching out to lots of locations and producing more products we needed more time. Get investors who can give you at least 1 to 3 years. You will be happier.

2. Getting the wrong investment banker; there are lots of phony people out there who will collect money from you and tell you they can raise money for you. If they can’t show you at least 3 people they have raised money for don’t do business with them.

3. Signing the wrong brand ambassador; I hear people say we let her go because she didn’t support me. The truth is she had been a problem from the very beginning and we had fired her twice before that time. She had to fly to Abuja with her own money for our last event and she came to beg, I am surprised to hear that she left because she was too expensive 🤣🤣🤣We fought every time to get her to even post as an ambassador, you are just a one year old celebrity and you want to be competing with the Senior Prefect @tontolet she also couldn’t get along with anyone, it was always one drama or the other.

When she left and @bammybestowed and @reginadaniels came on board we had peace and so much unity, our creativity also moved to the next level.

4. Delegate, Delegate, Delegate; I suddenly realized that I was running like 5 or more different companies; Sapphire Scents, Sapphire Time, Oju by Sapphire, Sapphire Jewels, Sapphire Apparel etc and it dawned me that I couldn’t cope any more. In 2020 I am hiring 4 managers and a CEO while I focus on making


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